How do common investors behave?

What information do common investors need before making high-stakes investment decisions?

Can we describe patterns of information search and information usage to reveal how consumers eliminate investments from consideration?

How does branding of financial products impact on portfolio composition?

Is it possible to identify a fast and frugal heuristic for investors' decision making?


These are some of the main questions we address in our last paper, now in press on Mind & Society:
M. Monti, R. Boero, N. Berg, G. Gigerenzer & L. Martignon
"How do common investors behave? Information search and portfolio choice among bank customers and university students" Mind & Society (2012), doi: 10.1007/s11299-012-0109-x


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